Concern KALINA is one of the leading Russian manufacturers of cosmetics, fragrance and other household and personal care (HPC) products.
Totally the Company competes in 10 product markets such as:

skin care; oral care; hair care; baby care; male grooming; color cosmetics.

The Company has a strong position in its core segments in Russia, with a 32.2 % market share in skincare and 8.0 % in oral care products in terms of volume. The Company`s share in both skin care and oral care markets is ranked number 1 in Russia . Skin care and oral care have represented 47.6 % and 12.7 % respectively out of our net sales in 2006. The Company`s  revenue from sales has grown by 13.0 % in 2006 as compared to 2005. Net earnings of the Company equales to $15.4 million in 2006.

The Company stands out as one of the Russian HPC manufacturers that has been able to build recognized national brands, such as Chiorny Zhemchug (Black Pearl), MIA, 100 receipts of Beauty, Velvet Hands in skin care, 32, Forest Balsam  in oral care, Chistaya Liniya (Clean Line) in skin and hair care and others. The Company is the largest local advertiser in the industry and, as a result, enjoys the highest levels of brand awareness, household penetration, and consumer loyalty for the majority of its brands.

Concern “Kalina” shares ideology of social business and associates our welfare with society prosperity.  We consider our mission not only in increase of our consumers life-style carrying about their beauty and health but also we realize ourselves as active participant of Russia revival.

The budget of the Company includes special item for charity program. This program assigns to help orphan children and invalid children who suffer from hard disease and who live in conditions that do not provide necessary care of them. Our program operates in Ekaterinburg and in Sverdlovsk region. Charity mainly realizes by goods produced in the Concern “Kalina”. The volume of help defines by the manager of Charity program individually for every case.

Applications for help in the scope of charity program are taken in the form of a letter describing core of the problem and including offers of applicant for volume and way of possible help. Please, send your letters to address: 80 Komsomolskaya str. Ekaterinburg Russia 620138.

or fax. (343) 3658300 with note  “Charity program”